Swan Perch
A publishing house of reflection, storytelling, leadership, and creative inheritance.
Written Studies
Short-form written publications, reflections, and observations.
These writings do not instruct—they reflect. They notice patterns, textures, and the quiet rhythms that shape daily experience. Observations from a life oriented toward stillness and the power of sustained attention.
Sales Is Not Leadership
Sales is a function. Leadership is a responsibility. The modern business world confuses the two, promoting closers into vision seats and mistaking momentum for meaning.
The Wind You Avoid Is the Power You Need
The first book, Serenity's Feathers: Mystic Port, was written through the lens of the hero's journey. Beneath the surface, it explores the shape of a human life—and the resistance to authenticity that keeps people circling the same patterns.
Emotional Stability Is the Real Business Plan
Leadership emotional stability is the number one reason a business fails or succeeds. Not the idea, market, or timing. It is the inner condition of the person leading it.
I've Lived Many Lives
I am forty-three years old. That's 15,695 days. I haven't lived one long life. I've lived many short ones, stacked quietly on top of each other, each ending without ceremony, each beginning without announcement.
What Weddings Taught Me About Leadership
Owning a wedding and event center teaches you something very quickly: people don't lose their minds on the big day — they reveal them.
Mavricks Inc.: When Taste Wasn't Enough
Mavricks Inc. was a vintage clothing store and haberdashery built on taste, restraint, and character. It had presence. The kind you don't manufacture — you curate.
iChina: Walking Away With Integrity
Building iChina was the most ambitious project I've ever been part of — and the most painful to walk away from.
When No Is Not Cruel
There is a quiet exhaustion that comes from being misunderstood in your restraint.